The Internet is the new Yellow Pages in several respects, but a major difference is the Internet allows for better results quicker and with more accuracy related to what you’re seeking.
This is key for folks trying to find the types of products and services your business offers. However, if they don’t know the name of your company how are they going to find you in their searches? --with keywords that describe what they’re seeking. So your company needs to figure out what keywords its ideal customers are using to search the Internet for the products and services they’re interested in, which may be the same kinds of products and services you offer.
Search engines can help match a seeker with a seller of what is being sought.
So how do you make it easier to be found online - start here (information directly from Google about search engine optimization).
Also, I’m a big believer in blogging. It creates new, valuable and regular content for visitors - giving them a reason to come back often and each blog post essentially is another web page to be searched by Google and a way for you to be found. So by blogging, in terms of SEO benefit, (to use a baseball analogy) you’re going to bat more often so your batting average and on-base percentage (i.e. being found online) will be higher. This translates into more opportunities to engage with prospects, convert prospects to leads right from your website and close more business. This is often called inbuond marketing, which is part of what I call your online brand communications strategy.
So if you’d like to ignore the Internet to help market your business you, I would not advise it. If you want to spend a lot of advertising dollars for traditional (outbound) marketing tactics that are no longer effective, you can, but you might want to consider Internet marketing, which could more easily and efficiently help your business grow in a cost-effective manner more quickly.
Here are a couple of supportive stats from HubSpot, an Internet marketing software company:
- Companies that blog get 55% more website visitors
- Inbound marketing costs 62% less per lead than traditional, outbound marketing
Posted by: Nick Venturella