The greatest brand communication tool
I recently read an article in the Washington Post about business cards. The article written by Michael S. Rosenwald basically talked about the fact that business cards are still the preferred method of sharing business-related contact information.
There were several reasons given in the article as to why traditional printed business cards are still winning over newer digital versions (i.e. various smartphone apps, etc.), but one that stood out to me was the impressions one can get when they receive a business card. I’m talking about the look and feel of a business card. I’m specifically referring to it being a visual extension of your brand--your personal brand or your business brand.
Often a business card will tout your logo and tag line as well as your contact info. As stated in the article, you may be trying to recall a contact that you met at an event who happened to give you his/her business card, and though you cannot recall that person’s name you recall the shape of the logo or the colors used on their business card. Then as you thumb through your pile of cards you stop on the exact card you were thinking of with the contact info of the person whose name you could not recall. The logo and/or colors were memorable enough that your brain knew the exact card you were looking for in your pile of cards as soon as you saw it again. That’s brand communication at work--keeping aspects of your brand, the writing or visuals associated with your brand, on your mind enough to allow better recall of your brand with each exposure to it.
A well thought out logo design and business card design is one of the simplest and most effective brand communication tools you have. Take it seriously, and use it widely.
Learn more about Brand Communications and how to use it with your Inbound Marketing efforts
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