 If you're utilizing press releases distributed online as a brand communication tool then you will likely want to check out the following article found in Website Magazine's May 2010 issue (article also available online). The article is titled Climbing up the ranks with optimized press releases.
Press releases are not a new tool for brand communication and company publicity efforts. However, with the advent of the internet and electronically distributed press releases, the tactic of optimizing press releases for keyword and keyword phrases related to your company, products or services has become increasingly more popular. The SEO press release strategy can be effective in helping your release/your business get found by search engine algorithms, thus, increasing your ability to be found by your prospective and current clients. This coupled with your blogging and social media efforts can really give your brand communication and publicity efforts some legs to run with. Comments are closed.
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