Duct Tape Marketing (Amazon affiliate) by author and marketing consultant John Jantsch offers a ton of wonderfully easy-to-follow practical solutions for marketing your small business.
At times I could not believe the amount of actionable information that was packed into the book. If you’ve never truly thought about marketing your small business and are looking for a place to start, this book is an excellent easy-to-follow recipe book for you to get your business cooking.
From understanding your business’ brand, to selling, and building a referral system of continuous business Jantsch walks you through each with a step-by-step approach.
What books would you recommend? Feel free to list them in the comments of this blog.
Additional recommended reading (Amazon affiliate).