Planning your strategy for just about any of your brand communications activities is a good idea. In my opinion if you're going to use the 80/20 rule, the majority of your work is in your planning - 80% plan, 20% execution. The execution is usually the fun part and certainly where rubber meets the road to produce results.
The point is, a thought out plan, even if fairly simply, can help you focus your thoughts toward the actions necessary to reach your envisioned results, but the key is that action does need to be taken to reach your goals. So be careful not to fall into the analysis paralysis trap.
Below is my simple weekly blogging schedule to serve as an example of how basic your plans can be. I often write out my plans or arrange them in a way that allows them to be sort of a working visual model of my ideas - nothing fancy, but certainly functional.
The plan is simple, yet effective in showing which of my blogs I'll publish a post to on which days of the week. As you can see I plan to publish a blog post to my Brand Communications blog (here on the NVM site) twice a week, I post to my Resourceful Musician Blog on The Local Music Journey site on Wednesdays and if I have something worth sharing again on Fridays. Then finally, my new Song Blog on the Nick Venturella Music site gets published on Tuesdays.
Simple, easy to follow plans can help you organize your thoughts and approach to your brand communications.
So start planning, but more importantly take action.
Posted by Nick Venturella