I'm not as adamant a Facebook user as most. For the B2B kind of communication I'm most involved in I gravitate more toward LinkedIn and Twitter, but I'm interested in changing that, or rather, just adding to my social media marketing mix in a more diversified way with better Facebook activity.
The graphic below came from Fast Company's most recently published April issue. The graphic is a visual representation of current Facebook stats. Not only is it interesting to look at, but if you read the numbers they're pretty astounding. For your convenience, I've also typed out the stats shown in the graphic below the image.
With so many Facebook users you are bound to find others in your niche for business with whom you can connect. Be sure to connect for the right reasons, be human about it and sincere and be sure to use proper social media etiquette (i.e. don't be overly self-serving)
Here's a good book that can serve as a basic intro to Facebook and some of the other major social networking sites:
The Zen of Social Media Marketing by Shama Hyder Kabani
Facebook stats from the graphic above:
610,736,920 member profiles – that’s one for every 11 people on the planet
Based on pageviews and users, Facebook is the No. 2 site in the US, behind Google and ahead of YouTube and Yahoo.
Every 60 seconds on Facebook, users send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links – and affirm or disparage them all with half a million comments
Zynga, Facebook’s biggest app developer, has 19 games that attract 275 million users a month, sabotaging about a kajillion hours of productivity (Damn you CityVille)
Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits.
Virtual goods for sale on Facebook make up an estimated $835 million market
Each month the average user creates 90 pieces of content and spends 6 hours, 2 minutes, and 59 seconds on the site.
65% of surveyed teens admit to being “Friends” with their parents, though 16% said it was a precondition for joining the site.
More than 38% of teens have ignored a friend request from Mom or Dad.
Analysts estimate that Facebook pulled in $1.86 Billion in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.
Americans make up 24% of users, followed by Indonesians (6%), Brits (5%) and Turks (4%)
Brands with the most fans on Facebook: Coca-Cola (21.6 million), Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million)