I read a good post today, Raidious' Three Pillars of Social Media.
Raidious is a content marketing firm. In this post they break down some of the basics your company will want to be aware of with your online brand communications.
Basically, they break it down into three sections (or pillars): content, monitoring and moderation.
I really like what they had to say about content:
"...content is king regardless of the platform. Content is anything you post on your pages in order to interact with your customers. This could be a Facebook post, a tweet, photo, video, link, etc."
That's what I wanted to focus on for this post, content vs. platform.
I adhere to Raidious’ philosophy that the engine behind successful inbound online brand communications is regular valuable content. The content (and backlinks) is what helps your SEO. It matters less which social media platforms you use to distribute your content as long as when you do you’re making valuable connections toward new and strengthened business relationships.
This is also why it’s increasingly important for companies to have a blog as part of their website, so they can own their content. Think about it, what if Facebook ever crashed and your company lost everything that was on that platform...if you own your content you could rebuild a presence more easily on a new platform.
Posted By: Nick Venturella