Brand communication by association
So, I was flipping through various radio stations as I was driving this morning, and I came across an interview with the rap/R&B/hip-hop producer and artist, Jeremih (pronounced Jer-a-my).
I’m definitely a sucker for artist interviews. I like to learn about the artist’s thoughts and intentions behind an album.
As I was listening to the interview I drew a strong parallel to blogging and business, and in some similar ways, blogging and business are just like the music industry. Here’s what I mean...Jeremih’s new album “All About You,” features other well-known artists like Ludacris, 50 Cent and others. Those big names allow Jeremih to communicate his brand with some leverage, capitalizing on the larger fan-base of those other, well-known, artists featured on Jeremih’s album. By Ludacris and 50 Cent agreeing to be featured on Jeremih’s album their fan-base is exposed to Jeremih, and essentially a positive endorsements is given for Jeremih’s album and music to the audiences of both Ludacris and 50 Cent.
In blogging and business a similar thing can happen. Think about posting guest blogs from other well-known bloggers in your industry, or asking if you could write a guest post for their blog--it’s at least worth asking, and the cross-pollination of audiences can be beneficial for both parties.
This sort of thing happens in other aspects of business, too--not just in blogging. For example, when your company builds a referral network with other companies to help each other out.
Say, you’re a lawyer working with small businesses and you often refer clients who need an accountant to a well-deserving accountant friend of yours who you trust and know does good work. Well, your client benefits because they’re getting a qualified referral from someone they trust, your accountant friend benefits because he/she is getting a qualified potential new client from a trusted source and you benefit by building more good-will with both your client and your accountant friend.
There are definitely advantages and opportunities when you expand your network of relationships. Be on the lookout for them and build positive reciprocal relationships to capitalize on them.
Learn more about Brand Communications and how to use it with your Inbound Marketing efforts
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