Here's a bit from my LinkedIn profile summary:
'All human interactions--in business, or otherwise--boil down to communication and relationships. I have spent my professional career building on that philosophy because I believe it is one that continually invites success.
I am always interested in meeting new people and embarking on new opportunities that challenge me to learn and grow. I'm a creative thinker and doer who is resourceful and innovative. I believe, all that we create communicates something distinct and builds specific relationships.'
I truly believe that everything can be boiled down to communication and relationships. Communication is the tool or vehicle that can get you from point A to point B with another person. Communication is a way to create mutual understanding--getting on the same page, if you will. When that connection begins to take place relationships form. From there bigger things can be achieved by both parties together than either can achieve individually, and so on.
Your brand is similar. It's a communication vehicle to drive relationships with your prospects, customers, vendors, industry colleagues, etc.
Is your brand a communication vehicle driving your company toward the ideal relationships you'd like to build?
Posted by: Nick Venturella