When to Promote Your Social Media Presence

So I came across this site, www.wallaceliving.ca. It's a retirement living community website. At first glance the site seemed fine, the organization logo even caught my eye a bit.

However, I noticed the organization had some social media icon links on the home page of their website. These were the usual suspects, Twitter, Facebook and YouTube.

My first initial thought was, "a retirement living facility with a YouTube channel, that's a great marketing idea. They could show prospective residents what the facilities look like in video."

Unfortunately, when I clicked through the link to their YouTube page there was nothing there -- no videos whatsoever.

My advice if you want to use social media, go ahead and secure your company's brand name on the social network of your choosing, however, I wouldn't suggest promoting that social media site unless you have content there.

As a final saving grace, I am happy to report that Wallace Retirement Living's website had links to both Twitter and Facebook with presences on both social networks that were alive and active.

Posted by: Nick Venturella

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