In honor of Mother's Day coming up this weekend, I wanted to share this great video clip of famed author and marketing expert, Gary Vaynerchuk, as he talks about measuring the ROI of your mother compared to measuring the ROI of social media. It honors moms and portrays a great business story. Happy Mother's Day. Enjoy! (Warning: The video does contain some expletives, in true Vaynerchuk fashion.) I've talk in my email newsletter about the magic of live creation.
People are just drawn to artistic work being developed right before their eyes. It's a sure-fire marketing tactic too. Whether you're an artist or musician or run a software business, create opportunities to be in front of your target audience and showcase what you do live, in front of them. This could be an artist drawing or painting something (think painter Bob Ross). This could be a great street musician busking in a crowded farmers market. It could even be a software company demonstrating the power of it's creation right in front of you. The point is, it's mesmerizing to see live creation happening . It forces both the creator and the audience to connect in the same moment of time and space. That's extremely powerful. When you think about anything we do as humans, it almost always requires the ability to communicate and connect with other people. Why not create a magical moment to easily allow that to happen? Posted by Nick Venturella |
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August 2024
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