As a multi-faceted creative entrepreneur, I have a soft spot in my heart for others who move beyond the bounds of a single creative discipline. In fact, most creative people I know cannot box themselves into a single creative discipline. There is too much fluidity in creativity -- often one creative pursuit spills over and inspires another. The individual creative process of any one discipline tends to follow a similar framework from one to another. However, the execution and final artistic output ends up being different given the creative discipline one is working in. All that is to say, it makes perfect sense to me why creative individuals like, Vashmere Valentine, can move easily, and be successful in, film direction, screenwriting photography and more. An even more extraordinary feat for creatives is not only their ability to produce quality, professional-level work, but also their ability to gain entrepreneurial success with their endeavors. The mix of art and commerce that balances artistic integrity with audience appeal allowing the creator to yield income from their work is often more rare than simply finding great artists who can produce wonderful work. That's the main difference, in my opinion, between creative entrepreneurs and those who create... Creative entrepreneurs focus on compelling stories and the right process to produce their final vision. However, they also are able to understand, balance and interweave the business of bringing their creation to their intended audience. This extra nuanced knowledge intertwined within the creative process helps keep a project in scope for the desired creative and business outcome. Those who want creative success must find a way to produce great work and understand how to bridge the gap between beautiful art and value for which people are willing to pay. Posted by Nick Venturella
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August 2024
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