The Importance of Start Here

Do you give your website visitors explicit directions as to what you want them to do while on your site?

It’s helpful for new visitors to your website to know where to go.  It’s even more helpful if you actually tell them where you want them to go.

One great tactic is to use a ‘Start Here’ navigational link.

This helps visitors go through your site in a way that allows you to build up your brand story in the order you want.  You’re taking new site visitors down a specific path.  It’s your chance for a first impression and to build an authentic rapport with your new site visitor.

The ultimate goal is to have more of your site visitors convert to sign up on your email list and/or buy from you.

Gary Bizzo, business mentor, provides a good example of a ‘Start Here’ navigational link on his site.

You can check out other examples, too:  

• My own, on this site.  
• Here’s Chris Brogan’s ‘Get Started’ link.

Posted by Nick Venturella

Join the Investors