The benefit of LinkedIn / Blog content split testing

If you're using LinkedIn's longer-form publishing platform you can get a nice sense of how your posts are being received by the LinkedIn community.

What I'm finding is that LinkedIn's publishing platform is becoming a nice testing ground for various types of posts I'm experimenting with publishing.  In other words, I'm publishing posts to LinkedIn and I'm able to compare and contrast between my posts to see which ones are being viewed more than others.  

This gives me the confidence that certain types of content that I'm producing is better received than others.  That information allows me to replicate the kind of content that is well-read and shed the kind of content that is not resonating with my target audience, much of which happens to be on LinkedIn.

How I might use this information is to identify the best performing articles and the kind of content they provide, then produce similar additional posts or even spin-off content from those LinkedIn posts and put my best content forward on my [NickVenturella.com] blog By doing this I'm only putting out content on my own blog that I know my target audience is looking to consume.  (see image below)

It's sort of an A/B split test for content production.

How are you determining what content performs best for your audience?

Posted by:  Nick Venturella