The Annoyance of Online Business Advice

I’m guilty of having spoken in jargon and online-business-conceptual-talk without explaining further.  I don’t intend to do that, and I don’t think I’m alone in that intention.  

I do believe in helping others, and I think others actually want to help people get better at marketing themselves or their businesses online.  Again, the intention isn't to annoy or confuse you.

However, a lot of online advice gets generically spouted in a way that makes the audience feel like every blog they read says the same thing, or “it’s very simple, really,” but no one truly explains what it means or how to actually take the action to achieve the online marketing “success” to which the author is referring…unless of course, you buy their product.  

Even then, much of those products are overpriced, and they read as commonsensical information that could have likely been found in various places online if you looked hard enough (okay, so maybe you’re paying for the convenience of it all in one place and the author’s unique way of explaining things, which may resonate with you – there is definitely value in that).

I digress…I don’t want to be that guy that I get frustrated with online who just really doesn’t give me that great of advice or insight about online marketing, business, life or anything.  I don’t expect to always get blown away, but give me some original thought and your own perspective…  

…What’s worked for you?  How did you approach it?  What steps did you take?  What’s working for others who you know?  Why do you think things are working for you or others?  

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Specifically, here are some things I want to avoid using in my own blogs from here on out, unless I can offer some more insight and explanation of how this relates to you and how to achieve it (just a note:  my way may not always be the best or most effective way -- it's simply one way).

• Remarkable content
  

What does that mean?  How do I know it when I see it, let alone how to create it?  Is it remarkable because it becomes popular and helps generate traffic or because the content is truly useful – can you have one without the other?

• Increase your web traffic
  

Yes, I could use more traffic to my website and I understand that that will have an effect on my conversions and my ability to generate leads and/or subscribers to my blog, but how do I actually increase my web traffic?  What are some tactics that have worked for others in my niche/situation?

• Increase your web conversions to aid lead generation
  

Again, I would love to increase my web conversions to allow myself the ability to engage in conversations with those who convert to build a further relationship and ask them if they would like to buy what I’m selling, but you told me nothing of how one goes about actually increasing the conversion of “just looking” website visitors into interested and engaged website subscribers or potential customers.  You say I need “remarkable content,” ugh!

Do you have some similar questions?  Feel free to contact me and tell me a bit about your endeavor, your challenges, your questions, etc., and I’ll do my best to address them in a way that is useful for you.

Thanks,
Nick Venturella

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