Now More Than Ever You Should Create Your Own Website

From this post on Buffer, Facebook is limiting the reach of your Facebook Page marketing messages to your "Likes" or Page connections.

Here's a bit from the Buffer post:

"Facebook will begin monitoring and reducing the appearance of overly promotional posts from Pages, beginning in January 2015. Overly promotional posts, according to Facebook, may include:

1. Posts that solely push people to buy a product or install an app
2. Posts that push people to enter promotions and sweepstakes with no real context
3. Posts that reuse the exact same content from ads

Pages that post promotional creative should expect their organic distribution to fall significantly over time."

In other words, if you use a Facebook Page as your main business website, you will want to consider creating a website that you own for your business, building an email list or community around your own site and migrating away from your Facebook Page as your main online business hub.  

The reason, as mentioned in the Buffer post, is most of your Facebook Page posts won't be seen by your intended audience.  As a result you stand to lose referrals and business leads because they aren't seeing your Facebook Page postings.

Posted by: Nick Venturella

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