A message about your whole professional brand. Embrace it!

I’m navigating the human condition like everyone else.  
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Sometimes that makes me feel like an imposter in my professional pursuits.

Why?

Because…

I don’t just concentrate on one thing in my career…

as opposed to what most of society seems to suggest in order to achieve professional success…

I write, create art and I create music as a means of expression to help me understand the world and where I fit in it.

Turns out, others relate to my expressions too, and want to pay me for them. This is one of my professional pursuits.

I also package up my creative skills, marketing and business knowledge (much of which are transferable skills from being an entrepreneurial musician) to meet the needs of my full-time employer.

This is work I enjoy and, in addition to my creative pursuits, it helps me make enough of a financial living to provide for my family and myself.

All of the above makes up my individual professional, career brand.

I don’t solely concentrate on one pursuit in my career, but their are commonalities and overlapping skills among them. The sum of my interests, skills and experience makes up how I’m able to have success as a musician and marketer — it makes up the whole of my career.

At this point in my life these revenue-generating pursuits have become symbiotic. I learn a lot in each area that transfers to the other. It’s kind of magical, really.

One needs the other for my personal career brand to work and be successful. At least that’s what I’ve determined.

Turns out, there are many others out there (maybe even you) in a similar boat with intertwined multiple career pursuits that make up their holistic career brand.

Knowing this, I now don’t feel as alone, and I no longer feel like such an imposter because I’m embracing what makes up my entire career, what has proven to be successful for me. I realize I don't have to follow the norm, and I've found I'm happier paving my own path.

It’s taken (and still takes) a lot of self-reflection to find the self-awareness to guide me forward and build my confidence to create the career results I'm after.

However, my own accomplishments make me want to continue to invest in myself and others who struggle with the guilt that the whole of their career brand doesn’t fit into one job.

Guess what?  It doesn't have to, and I'll help you break down the self-reflection tools that can help you invest in yourself for your own version of success.

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