Website Improvements for an Automotive Service Station

Some quick suggestions to improve the website useability for a visitor to www.boschcarservicewelland.com.

The Site is pretty basic in terms of it's navigation and design.  That's not necessarily a bad thing, but the site design/layout does seem a bit amateurish.

Here are some things that can quickly and easily improve it.

On the home page:  
The logo is in the upper right-hand corner of the site -- good.  The name of the business is written in text to the right of the logo in the site header -- that's fine.

Underneath that the name of the company is written out again as an H1 heading to the left of the navigational links -- this is redundant and not needed.  Change this for all pages.

The navigation is simple enough -- 3 pages (Home, About Us and Contact Us) -- no problem there.

On the home page there are decent hero images that run as a little slide show -- nice.

Below that is a 'welcome' message, whcih is fine.  On the right hand side of the page is the contact information -- address and phone number as well as hours of operation, which is good to have on the home page.

To the left of the contact info and hours of operation is a map of the location, which is the same map as on the Contact Us page.  I would take the map off of the Home page and leave it on the Contact Us page. Now that will allow you to move up on your Home page the text information that describes your main services, which currently falls underneath the map on the Home page.
 
The About Us page:  
This isn't terrible, but I would suggest having a few more photos of cars that you've worked on successfully to indicate in images what you do.  I like that there's a photo of the physical service station and a description of the business that includes value statements that are relevant to the target audience. 

You might consider adding some testimonials from happy customers to this page.

Contact Us:  
Here is where the map of your physical location should be.  The shop phone and fax numbers are prominent, which is good, but you may want to reiterate your mailing address and possibly hours of operation again on this page in case this is the page people land on from an internet search looking for a service station.

There is also a contact form on this page to allow site visitors to reach out to you, which is good.  However, keep the form short -- Name, Phone (which you may want to have as a required field; currently it is not), and a free-form Message field.  I would get rid of the Subject line field, site visitors can relay what their inquiry is regarding when they type their message in the Message field.

Those are just a few little things that could be implemented today to help improve the useability of this site. 

Posted by:  Nick Venturella

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