As many of you know who read this blog, I'm a fan of John Jantsch, founder of Duct Tape Marketing and author of several very useful and practical marketing-related books.
In a recent article from Jantsch he offered some very actionable advice on how to generate leads for your business.
The following list are the 10 lead generating tactics that Jantsch describes in greater detail here.
I encourage to read the original article to better understand the tactics and how many of them build upon one another, which is why it's important to accomplish as many of them as you can (ideally all of them).
These tactics are extremely useful in building relationships with your target audience, which will allow you to more easily get to a sale. However, these tactics do take consistent regular action -- none of this will produce overnight success.
These tactics are great for coaches, consultants, creative service providers (including musicians) and more.
1) Answer focused blogging
2) Social relationship building
3) Seminars and webinars (for musicians maybe this would be live shows or workshops)
4) Sponsor and be sponsored
5) Sequential lead magnets
6) Small batch direct mail
7) Relevant warm calling
8) Smart networking
9) Interview ideal clients
10) Paid traffic
Posted by: Nick Venturella
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