Any time you are trying to market a product or service, if you can show that product or the process and end results of your service it helps. When you do that it helps the potential buyer to envision what it would be like for them if they purchase your product or service.
That said it's helpful to have great images/photos of your product or service in your marketing collateral and on your website.
I would say it's even more crucial on your website, and there is really no excuse, as it's fairly easy to post pictures to your website.
For example, Ontario Exterior Solutions (ontarioexteriorsolutions.ca) provides windows, doors and more for residential homes. In this case, they really provide a product (windows and doors for your home) and a service (the installation of those windows and doors), all of which are image-worthy. Plus, for folks looking to purchase windows and doors, they're going to want to see some results, finished home projects, so they can quickly determine whether or not they have confidence in what you do enough to reach out and ask for a quote.
The bottom line is, show as often as you're able to. Most people/businesses have a smartphone, often those devices can take pictures more than adequate for the internet, so there are no excuses.
If you run a B2B organization, photos on your website are still important, but can help to show results in a little bit different way.
For example, virkpersonalinjurylawyers.com is a law firm website. It's hard to 'show' the results, however, by utilizing nice professional photos of clients with testimonials next to the images makes for a similar effect as what we discussed early when talking about the exterior company's use of end-results photos on their site.
Get creative with how you utilize photos and images on your website, but they should help enhance your ability to tell the before-and-after story you most want share about your products or services.
Posted by: Nick Venturella
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