I just came across some information that identified money, relationships and health as the top mega categories of niches for coaches and consultants to specialize in and offer various products and services.
That makes some sense as you can likely tie most coaching and consulting niches back to one of those three categories in one way, shape or form.
Even a niche like education or private tutoring, more specifically, ties back to money, relationships and/or health.
For example, improving one's knowledge and skills via education from a private tutor definitely provides interpersonal skills, which could relate to the relationships category.
Certainly skills one learns in school or from a tutor can contribute to the development of disciplined study and application of knowledge, which can translate to earning potential in one's job or business. That's a connection to the money category.
Or maybe you're a dating/romantic relationship coach and your client clearly lacks confidence in him/her self, and you discover that the main reason is because they don't feel good about themself. Suggesting they workout a little to help them get those endorphins flowing may help, or having them express their thoughts and feelings in a journal could do the trick. In either case, the activities mentioned could benefit someone's physical and/or mental health -- the health category.
I'm simply trying to illustrate examples of why money, relationships and health are such big business categories for coaches and consultants.
I encourage you to think about the fact that since those niche categories are very profitable, and sought after, how might you might tap into them with your own product, services and approach.
Posted by: Nick Venturella
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