Services with initials that use a descriptor in their URL.
Online marketing for businesses whose brand and company name are a series of initials -- perhaps the initials of the founder or founders -- can be tough.
It can be tough because unless the company's industry, product or service is identified right away, many may not know what business you're in.
A similar trouble is had by solo-entrepreneurs, like coaches and consultants, who use their own name as the name of their business. I can speak from experience on that one, that's why at NickVenturella.com I immediately identify what I do on the home page.
Back to those businesses with initials for their name...
If you just came home from a networking event with a stack of business cards and you're trying to go through them and recall the folks you met from your cards you collected, you may find yourself wondering who Bob Brown is with BRS, Inc. This is especially true if there is no company tag line or logo that may give a visual clue as to what BRS, Inc. does.
One way to combat this issue is to have a descriptive tag line for your business and or a well-designed logo that gives a visual reference to the kind of work your organization does. You can also add a brief descriptor in your website address. For example the law firm, www.jmd-law.ca, says 'law' right in their domain name to help indicate the industry they're in.
How else can you help easily indicate what your company does, sells or the industry it serves?
Posted by: Nick Venturella
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