I was tasked with reviewing this law office website, http://mydefence.ca/.
It's not bad compared to other law practice websites I've come across in terms of necessary functionality, appropriate information and your general on-page SEO efforts.
However, the firm could raise their level of warmth and authenticity with fewer stock images (and several of the same ones are repeated throughout the site) and more real images of staff, clients, etc. This suggestion would be something to help make the site feel less generic.
I will say that the site does do a good job of representing the firm as professional outfit, but adding some personality to the brand that's depicted beyond the expected legal buzzwords would go a long way in helping to further differentiate this practice and their site.
I would like to see a blog added that provides insights, best practices and/or further education to the audience. Adding a blog can help to add the personal, more authentic human touch that seems to be missing. It's an opportunity for prospects and clients to build rapport in an indirect way, which ultimately helps to solidify trust -- that's what's really needed for any business relationship.
Posted by: Nick Venturella
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