Do you know anyone who doesn’t bathe?
Well, for your sake I hope you don’t, but my point is everyone bathes (well most everyone...okay, likely everyone you know does).
Okay, hang on, I'll come back to the bathing thing...
As an entrepreneur referrals are one of the best sources of new leads you can get. Referrals are also among the least expensive ways to get new leads.
Here’s the concept, you gain a new client, you build a solid working relationship with the client, you serve them well, and you ask them to refer others you could help as you did this current happy client.
The issue is that it’s not always easy to think of tactful ways to ask for referrals.
That’s where appreciation marketing comes in. The idea is to show gratitude for your client’s business with a small token of your appreciation. Something your client would find thoughtful, unexpected and genuinely useful.
A great idea is all natural cold process soaps from Paper Street Soaps. Many people appreciate all natural products and, as I mentioned before everyone you know bathes so they’ll need some soap at some point (soap is universally useful to all). You could order a couple soaps and/or lotions, create a small gift basket with a card thanking them for their business and asking for referrals.
posted by Nick Venturella
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