I love discovering and learning about new businesses. I recently found Exquisite Streetwear Shop, which has a unique apparel-pairing business.
If you're a fan of shoe brands like the famed Nike Air Jordan, then you know wearing those shoes demands an entire fashion ensemble. That's where the Exquisite Streetwear Shop comes in.
Exquisite helps you pair t-shirts, hoodies and hats with your favorite sweet shoes.
If showcasing your collection of Lebron X, KD 6 or Stussy X Vault by Vans footwear is important to you, Exquisite can help you complete the fashion package with shirts and hats from brands like Retro Kings, OutRank Apparel and Original Rufnek.
Here's what I like about Exquisite
Their website focuses a lot on informing their audience about the shoes they love -- when new versions are to be released, background about the collaborating companies that developed the design, etc. The stuff that streetwear shoe enthusiasts want to know.
They also know that shoe enthusiasts like t-shirts and other apparel to coordinate with their shoe choices. Thus, Exquisite has found an interesting business niche by concentrating on the shoes their audience already love and introducing them to t-shirts and other apparel that can enhance their customers' shoe showcasing experience.
Why is this powerful?
Shoe enthusiast care about their shoes, but they also care about coordinating the rest of what they wear with their shoes. Exquisite provides a recommendation engine of apparel to match one's shoes. It helps shoe enthusiasts make apparel choices quicker and easier.
Think of Amazon.com's recommendation engine. When you search Amazon for various products, or you purchase something there, the site will soon recommend other products that may be of interest to you as a result of your purchase. It's a great way for customers to discover the 'perfect' item to go along with their recent purchase.
posted by Nick Venturella
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