• Home
    • About
  • Nick Venturella Blog
  • Sign Up
  • Store
  • Contact
  • Work with Nick
  • Nick's Other Sites
    • nickVmusic.net
    • GrowLoop.com
    • TurnUpToEleven.com
Nick Venturella | Creative+
  • Home
    • About
  • Nick Venturella Blog
  • Sign Up
  • Store
  • Contact
  • Work with Nick
  • Nick's Other Sites
    • nickVmusic.net
    • GrowLoop.com
    • TurnUpToEleven.com

A Panoramic View of Online Lead Generation Marketing

1/17/2017

 
Guest post - About the Author:  With over 25 years of experience in sales and marketing, Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing company in Chicago. He has been featured in many top online publications including Moz, American Marketing Association and Forbes.

Lead generation marketing campaigns are complex, which is why many organizations get sticker shock when they hear how expensive SEO, PPC and other forms of marketing are. The infographic below, the Lead Generation Ecosystem, is designed to give organizations a clear picture of what a lead generation campaign should look like, and why it is no easy task to get each piece in the right position.
 
The infographic was developed by Straight North, a PPC management service provider headquartered in Chicago. It was first created as an internal training tool for new hires, and proved so effective that the agency has made it available to the public.
 
The largest image in the infographic is the company website, since that is where online traffic is converted into sales leads. A good topic for reflection: Are you taking advantage of all the possible types of content on your website? Because of cost, production difficulty, lack of talent and other issues, many businesses rely far too heavily on text-only or text-heavy content. This practice is costly in terms of conversion. Today’s website visitor probably prefers visual content, whether it be short video, infographics, slide presentation or high-resolution, custom photography. Without these, visitors are liable to enter and leave your website without consuming much content, if any. Lead lost!
 
Take a look at the infographic now, below:
(having trouble viewing the infographic here in the blog post? Click here)


Comments are closed.

    RSS Feed

    Picture
    Nick Venturella Pic
    Hey there. I'm Nick Venturella
    Blog Author:
    Nick Venturella

    Learn More

    Invest in yourself. Get creative/business/life insights in your inbox - sign up for my eNewsletter.
    Privacy Policy

    Archives

    August 2019
    April 2019
    January 2019
    August 2018
    June 2018
    May 2018
    February 2018
    December 2017
    November 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    October 2016
    September 2016
    July 2016
    June 2016
    May 2016
    April 2016
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014


Powered by Create your own unique website with customizable templates.
  • Home
    • About
  • Nick Venturella Blog
  • Sign Up
  • Store
  • Contact
  • Work with Nick
  • Nick's Other Sites
    • nickVmusic.net
    • GrowLoop.com
    • TurnUpToEleven.com