Guest post - About the Author: With over 25 years of experience in sales and marketing, Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing company in Chicago. He has been featured in many top online publications including Moz, American Marketing Association and Forbes.
Lead generation marketing campaigns are complex, which is why many organizations get sticker shock when they hear how expensive SEO, PPC and other forms of marketing are. The infographic below, the Lead Generation Ecosystem, is designed to give organizations a clear picture of what a lead generation campaign should look like, and why it is no easy task to get each piece in the right position.
The infographic was developed by Straight North, a PPC management service provider headquartered in Chicago. It was first created as an internal training tool for new hires, and proved so effective that the agency has made it available to the public.
The largest image in the infographic is the company website, since that is where online traffic is converted into sales leads. A good topic for reflection: Are you taking advantage of all the possible types of content on your website? Because of cost, production difficulty, lack of talent and other issues, many businesses rely far too heavily on text-only or text-heavy content. This practice is costly in terms of conversion. Today’s website visitor probably prefers visual content, whether it be short video, infographics, slide presentation or high-resolution, custom photography. Without these, visitors are liable to enter and leave your website without consuming much content, if any. Lead lost!
Take a look at the infographic now, below:
(having trouble viewing the infographic here in the blog post? Click here)
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