🤔Quick thought: Customer Marketing & Advocacy vs. Customer Advocacy Marketing
Why do we refer to this function as customer marketing and advocacy? …When,if we’re doing it right, we as customer marketers should be putting our customers first and advocating on behalf of them (our advocates) to build trust and cultivate customers’ participation in acts of advocacy that can be leveraged by marketing? When we say customer marketing & advocacy it feels like we’re putting our company’s priorities first and advocacy is an afterthought (aka the customer is an afterthought 😬, yikes). Comments are closed.
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November 2024
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