For those of you who have a subscription-based website but no mobile app (or at least not yet), you can instruct your subscribers to bookmark your website or login page and build a shortcut launching icon on your subscriber's home screen of their mobile device.
This works to allow a subscriber to launch a brower and open your bookmarked web page where they can log into their account. It works similar to a shortcut icon on your PC desktop to launch an application.
The idea is to offer a slightly quicker route to opening your site and logging in. It also offers a similar feel to having a true mobile app, even if you don't really have one.
See the image below.
Posted by: Nick Venturella