I was rather impressed when I happened upon the trucking/freight hauling service website, titantransline.com.
Well, let me back up, I wasn't initially impressed, but that turned around for one main reason, their blog.
You see, I was researching trucking companies for a project and I found this site. I began reading the site and noticed there was a lot of acronyms and industry jargon, which really didn't make sense to me. As a marketer I was thinking either this company's target audience is pretty knowledgable about trucking and industry short-hand or this site is turning would client companies away because they don't understand what they're saying on their site.
Then I found the Titan Transline blog on their website. The blog was rather educational and answered many of the questions I had. It also provided definitions for much of the jargon and acronyms I mentioned earlier, which was a useful saving grace.
The point is, this site became an example of how a blog can be extremely useful in providing additional education or useful context for site visitors.
In the case of Titan Transline, I surely would have otherwise left their website disappointed.
Posted by: Nick Venturella