One of the reasons I love content marketing is that content is a vehicle. Content is a dynamic vehicle. It can be written word, visuals, audio or the combination of audio and visuals – video. The beauty is, every piece of content is a new opportunity for relationship building.
I’ve talked about the idea of everything boiling down to communication and relationships in business and life. (here's free ebook on the topic)
Communication (or content) is the vehicle that drives relationships.
If you can’t communicate and connect with another individual you will be hard pressed to develop a trusting relationship.
That’s the other thing: trust. Trust develops when continued communication and honest connection takes place over time. Without trust your relationships will not be sustained…again, in business and life.
This takes place everywhere: in your home with your spouse or significant other. At work with coworkers, management, staff, vendors, etc.
The point is, Every piece of content or opportunity to communicate is a chance to build and deepen a relationship.
I’m a firm believer that the more positive relationships you have the easier it is to get things done and move the needle, in business and life, in the direction you want.
Sometimes, often in fact, that means finding the silver lining with each experience and encounter you have on a daily basis. To do this is a disciplined effort that takes time and willingness to learn from your mistakes.
The reason positive relationships are so important is because no one wants to work with a negative person, no one wants to be married to someone who is unhappy all the time.
Even if trust isn’t violated, negative energy, while less abrupt than a clear violation, is a slow toxic killer.
I do a lot of work in the HR industry and while I’m often impressed with how many positive people there are in that industry, I’m equally unimpressed and disappointed by the number of cynical, negative people who wonder why they struggle in their work and life.
These are the same people that think they understand how to connect with content. They put out content that is selfish, self-serving and anti-relationship-building, though they don’t realize it. They simply claim, “content marketing doesn’t work,” or “my industry is full of a bunch of d-bags.”
So if you stay positive and realize what you do and say communicates something distinct and significant about you and your view on the world, you can approach every piece of content you might create as an opportunity to connect, build trust and build positive meaningful relationships that can ultimately make your day-to-day better.
Be better and help to teach others to be better by your example.
Post by: Nick Venturella
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