These days many indie musicians feel that with the aid of the internet they should be an international sensation in no time. Unfortunately, it doesn't often work that way.
The internet certainly does add convenient and widespread access to potential fans across the globe, however, that doesn't necessarily mean folks in other parts of the world are huge fans...yet.
The best advice is to still concentrate on building momentum within your local scene. Definitely use every capability the internet has to offer, but focus locally first. Once you start becoming noticed locally, regional and national exposure will begin to follow.
Take, for example, the band Locksley. Locksley is an indie band that originated in the Madison, WI area. Locksley gained some great exposure locally, writing great tunes and putting on engaging live performances. Eventually, they moved to New York and have since gained national exposure with appearances on Late Night with Conan O’Brien and Jimmy Kimmel Live. Locksley is slated to release their Be In Love album early next year.
Nick's Examiner article archive:
Rock out to burn out time management for indie musicians
A little planning can go a long way
Local begets national and international exposure