One of the biggest dilemmas of independent musicians is the ability to promote their craft on a larger scale. Perhaps, a larger problem is finding the resources (a.k.a. money) to create a big promotional bang that produces measurable results.
However, an issue that is raised is the old adage, "you need to spend money to make money." Now, the music business, or your craft in particular, should not only focus on or be all about the money, but if you're a professional musician earning an income from your craft it is something that you'll have to deal with some time or another.
What I'm really talking about is that independent musicians are all too often not willing to spend much, if any, money on promoting their craft. For example, many musicians will spend a healthy amount of money on a new guitar or some other piece of gear, but he/she won't spend $50.00 on music promotion. It's great if you have that awesome piece of gear that you just had to have, but who cares if you don't have any fans at your shows because you're too cheap to pay for an email service to regularly email your fans about upcoming events.
The point is, if you're going to spend money developing your music career put the lion's share of your budget into marketing and promotion...no matter how big your budget is.
Here are some reasonably priced, yet high impact things you can do to help your promotion...
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