Inbound Marketing, Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah, the founders of Hubspot.
If you want to know the ins and outs of what I often refer to as online brand communications, or inbound marketing, this book is a must have.
Hubspot is an inbound marketing software company that happens to offer a ton of informative blogs and other valuable information for marketers looking to continually learn about content marketing and best internet marketing practices. The book offers a similar level of great information from giving a history lesson as to why traditional marketing methods no longer work to defining inbound marketing as a cost-effective way for businesses to leverage the power of the internet.
If you’re interested in getting into social media marketing for your business and practices that will help your business get found on Google then I highly recommend reading this book.