The blog post nicely lays out a time line with the activities Digneo and his team engaged in each week in their pursuit. Their activities surrounded a free webinar they were planning to put on at the end of the 30 days about their results. This served as a nice opt-in give away for visitors to sign up for when they hit the landing page that was specifically created to capture sign-ups. By the end of the 30 days they had 1200 visitors to their landing page, website and blog. There were 107 registrants for their webinar and they gave out four viable leads for new business. Due to one of their activities of distributing a press release PRWeb's service they landed two guest blogging spots and a contribution to an article on Entrepreneur.com.
I highly recommend reading this post and employing some of the tactics toward building an online following to build your brand and your business.