Your email signature can be another tool used to grow your social media presences in an exponential way.
I’m talking about adding your social media links to your email signature. If you think about how many folks you engage in email correspondence each day, week, month, year, etc. the amount of direct exposure you can give to your social media presences through your email signature is huge.
I recently issued a standard email signature complete with social media links at a company I work with, and I made all of the social media links bit.ly links to track the click-thrus of the social media links added to the email signatures. In less than 2 months the collective click-thrus for 4 social media links in their email signatures was 12,617. That means that 12,617 opportunities were created for individuals to learn more about that company through their social media efforts. That’s 12,617 opportunities for additional brand awareness, potential referrals and lead generation that didn’t previously exist--just by adding social media links to an email signature.