(these tips were written by Nick Venturella and appeared in music marketer Bob Baker’s e-book, How to Recession-Proof Your Music Career )
1. Look into booking better-paying gigs. Always easier said than done, I know, but college shows and corporate gatherings (conferences, etc.) often have a budget for bringing in entertainment that tends to be higher than that of a bar or club venue. That makes such a show more worth your while financially. However, you need to make sure this is a good fit for you and the music you create. Plus, there is usually a lot longer lead time to book these kinds of shows.
2. With the power of the Internet, you can create short videos, or even audio recordings, that act as teasers to longer versions of those videos/audio recordings. The teasers could drive traffic back to your web site, where fans can buy the longer versions as a digital download.
3. Use the Internet to regroup and engage your audience more online. Blog a bit more, and simply ask your fans in what ways they would enjoy experiencing you/your music in these tough economic times that is impacting everyone. Then figure out which ideas you can actually pull off, and deliver them as best you can. This can help you find a solution to survive the tough economy while firming up your connection with your fans by delivering what they’ve asked for in a Web 2.0 way.
4. Simply make those rare recordings (B-sides, live shows, demos) available as digital downloads or full discs available through an online store. Essentially, increase the amount of new consumable music you can offer via the Internet to keep your fans interested with new “stuff” from you/your band. This helps you maintain that relationship with your fans.
5. To still allow rubber to meet the road, you can partner with other musicians from your area to book a complete bill at various venues, travel together, and split the travel expenses.
6. Do house concerts, both locally and regionally, and as part of the
agreement, have whoever is hosting the concert put you up for the night, which will eliminate a hotel cost and help your bottom line.
Nick Venturella's sites: music site and business blog site
Check out Nick Venturella's archived Examiner.com articles