I’m currently reading, The Zen of Social Media Marketing, by Shama Hyder Kabani. So far it’s a good read with some new-to-me nuggets of information and other not-so-new-to-me bits of info, but certainly worth the refresher.
One great thing worth reiterating are three principles for an effective website, Educate, Market, Sell.
For small businesses it’s vitally important that you first have a website, I would recommend a site that also contains your company blog, or better yet, a blogsite that leads with your company’s blog and is also home to the rest of your company’s traditional website info.
Having a blog allows you to create and publish regular content, which is a great place to educate your target audience on an on-going basis. Also, new regular content is a reason for those who like what you post to come back.
Other parts of your site, like your About page, Products/Services page, Portfolio,etc. are the areas of your site that market your wares to your target audience.
Finally, throughout your site you need to ask for the sale with strong calls-to-action, or at least ask for a way to keep in touch with those who visit your site by asking them to sign up for email newsletter.
- Educate site visitors about who you are, what you do and the value you provide
- Market to site visitors by showcasing the value of your products/services and capabilities
- Sell to site visitors by asking for the sale or for visitors to sign up for your email newsletter